This collaboration extends our impact by giving devoted Coolhaus fans a taste of a more sustainable future with delicious animal-free dairy." "When we brought these companies together, we envisioned our missions coming together, too. "The new Brave Robot x Coolhaus Animal-Free Ice Cream Sandwiches are everything you want an ice cream sandwich to be: rich, creamy ice cream layered between freshly baked, decadent cookies," said Paul Kollesoff, chief executive officer and co-founder of The Urgent Company. These ice cream sandwiches are the next step to making more inclusive products with even more meaning behind them."Ĭreated through precision fermentation, the whey protein made by Perfect Day and used in Brave Robot ice cream was found to reduce greenhouse gas emissions by 72%, non-renewable energy by 60% and blue water consumption by 23%, according to a third-party life cycle assessment. "By teaming up with Brave Robot and integrating Perfect Day animal-free protein into our ice cream, we can make Coolhaus accessible to more people by using animal-free dairy that is also lactose-free and even better for the planet. "When we started Coolhaus, our mission was to make better products for everyone," said Natasha Case, founder of the brand. Not only are we championing consumer activism with this science-forward, better-for-the-planet product, but we’re making sure it’s at a price point that’s accessible for all.The Urgent Company acquired Coolhaus in late 2021, and the new desserts will be the first from the women-owned ice cream brand to be made with Perfect Day’s animal-free milk protein. “Accessibility was a key component of our plan for this ice cream,” Kollesoff said. While next-level innovation often comes at a premium, Brave Robot’s ice cream will be available for a suggested retail price of $5.99 per pint. The microflora then takes the place of the cow in creating a protein that can be used to make vegan versions of dairy-based food such as milk, cheese, and ice cream. Brave Robot ice cream uses Perfect Day’s dairy-identical but animal-free whey protein, which is made by inserting a cow’s DNA sequence as a blueprint into yeast-based microflora. The Brave Robot brand is the first product line from The Urgent Company, a new sustainably focused consumer food company founded by alternative dairy protein manufacturer Perfect Day and Kollesoff, a longtime dairy product developer. We see Brave Robot Ice Cream as an integral part of the solution.” “Dairy alternative ice creams always miss the mark on taste, and today’s consumer is hungry for better options. No more eating plants for dessert, no more milk from factory farms needed,” Paul Kollesoff, co-founder of Brave Robot’s parent company The Urgent Company, said. It shows that this is what America has been urgently waiting for. “The opportunity to pioneer a new food category doesn’t happen too often, and now 5,000 retail stores are with us. This expansion represents a 1,500-percent increase of Brave Robot’s retail footprint, placing the brand’s innovative ice cream pints in traditional grocery stores such as Kroger, Harris Teeter, Albertsons/Safeway, Stop & Shop, and Shoprite, and natural grocers such as Sprouts, Harmons, New Seasons, Fresh Thyme, and Earth Fare. Brave Robot made a limited retail debut in July 2020 with eight flavors: Vanilla, Buttery Pecan, Blueberry Pie, Raspberry White Truffle, Vanilla ‘N Cookies, PB ‘N Fudge, Hazelnut Chocolate Chunk, and A Lot of Chocolate. New dairy-identical ice cream brand Brave Robot will expand its retail footprint to 5,000 stores by April 22 (Earth Day).
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